Try Before You Buy! 4 FREE Scans · No Credit Card Required

Smarter choices,
inside and out

Take the mystery out of what goes into your body and onto your skin.

WhatThe? Scan includes two ingredient scanners — WhatThe? Food and WhatThe? Body.

Each scanner analyses ingredient lists and explains what a product is, what's in it and how it may affect you. In plain English. The Food scanner can even analyse a plate of freshly cooked food.

Not sure which one you need? Try before you buy with 4 free scans across both scanners. Then simply purchase the one you love (or both). No subscription, ever.

Get 4 free scans the moment you download — no account required.

Download on theApp Store

4 free scans · No account · No subscription

Two smart scanners — Buy one or both

Snap, scan, understand

Food

WhatThe? Food

Ever wondered what those ingredients on your food labels are actually doing to your body? With WhatThe? Food, you can scan or upload an ingredient list for an instant analysis showing calories, macronutrients and allergen breakdowns — in plain English.

Key features

Instant ingredient list analysis
Safe, Caution or Avoid verdicts
Plated meal recognition for instant nutrition breakdown
Additive, preservative and hidden sugar flags
Personal dietary preferences and allergies
Suggested alternatives — no sponsored products

Body

WhatThe? Body

What you put on your skin matters just as much as what you eat. With WhatThe? Body, you can scan or upload the ingredient list on skincare, toiletries and cosmetics for an instant analysis of irritants, endocrine disruptors, allergens and potentially harmful chemicals and fragrances.

Key features

Instant ingredient list analysis
Safe, Caution or Avoid verdicts
Hormone-disrupting and harmful chemical flags
Fragrance and allergen identification
Personal Skin Profile
Suggested alternatives — no sponsored products

Why WhatThe?

Built differently to traditional ingredient scanners

Most scanning apps only read barcodes and lock you into a monthly subscription. WhatThe? Scan covers more, charges once and respects your privacy.

Obsolete by Design

Most scanning apps rely on pre-stored, often outdated databases. They match a barcode to a database entry and return a score — with no explanation of what it actually means for you.

Smart Answers

Powered by advanced AI, WhatThe? reads ingredient lists and explains what a product is, what's in it and how it may affect you. In plain English. Not just a red flag, but a clear picture of what's going into your body and onto your skin.

Pay once, own forever

No subscription, ever. Each scanner comes with a generous 1,000 scan allowance with the option to buy more if needed.

No Data Tracking

No accounts, no servers, no data to sell. Your scans stay on your device.

Transparent pricing

Generous 1,000 'per scanner' scan allowances. Buy both scanners and save.

Try Before You Buy: Includes 4 FREE scans so you can test both scanners on your own groceries, toiletries, skincare and cosmetics before deciding if they are right for you.

WhatThe? Food Only

$29.99one-time

1,000 lifetime scans included for this scanner.

WhatThe? Food

No recurring monthly subscription

No expiry

Get WhatThe? Food Only

WhatThe? Body Only

$29.99one-time

1,000 lifetime scans included for this scanner.

WhatThe? Body

No recurring monthly subscription

No expiry

Get WhatThe? Body Only

Best Value

2 Scanner Bundle

$49.99one-time

3,000 scans across Food & Body

WhatThe? Food
WhatThe? Body

No recurring monthly subscription

No expiry

Get 2 Scanner Bundle

Scan top-up packs

Need more scans? Top up anytime.

Light Pack

100 scans

$2.99

Power Pack

250 scans

$6.99

Bulk Pack

500 scans

$12.99

FAQ

Frequently asked questions

Everything you need to know about scans, privacy and how it all works.

Now available on iPhone

Download WhatThe? Scan today

Get 4 free scans the moment you download — no account, no subscription, no data tracking. Scan your first product in seconds.

Download on theApp Store

One-time purchase · No account required · Zero data tracking

Support

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Terms of Service

Disclaimer: WhatThe? Scan provides informational and educational analysis powered by artificial intelligence, which can occasionally produce inaccurate results. This does not constitute medical, dietary or healthcare advice. Always consult a qualified health professional and check physical packaging for allergens before making decisions based on scan results. Nutrition estimates from the plate scanner are based on standard preparation methods and may not account for hidden seasonings or variations in ingredients.

Purchasing one or both WhatThe? Scan modules gives you personal, lifetime access. Fair-use scan limits apply. Top-ups available.

Privacy Policy

Zero trackingWe do not track your location, profile your shopping habits or sell your scan history to data brokers.
Image ProcessingScan photos are never stored or used to build advertising profiles.
No mandatory accountsYou can use WhatThe? Scan without registering an email address or creating an account.

Smarter choices,inside and out

Snap, scan, understand

WhatThe? Food

WhatThe? Body

Built differently to traditional ingredient scanners

Obsolete by Design

Smart Answers

Pay once, own forever

No Data Tracking

Transparent pricing

WhatThe? Food Only

WhatThe? Body Only

2 Scanner Bundle

Need more scans? Top up anytime.

Frequently asked questions

How are products rated?

How are nutrition values calculated?

How does the free trial work?

Scanner purchase options

What if I run out of scans?

Does the app store my data?

What's the difference between the Food and Body scanners?

Which products does it work with?

How accurate is it?

Is it available on Android?

Can I use both scanners?

What countries is it available in?

Download WhatThe? Scan today

We're here to help

Transparent by default

Terms of Service

Privacy Policy

Smarter choices,
inside and out